We founded Mimi & You in 2014 to empower the women of North West London.

After many years of shopping, looking for lingerie had become a dreaded experience.

We couldn’t find anywhere that offered us good customer service, based on our needs, or put in the time to create a fabulous shopping experience.

Our business model at Mimi & you only works if we give you the time and attention you need to feel great – it’s what keeps our customers coming back again and again. We know lingerie should do more than fit; it's the foundation for your clothes and should make you look and feel fantastic.

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We have sourced the top brands and up-and-coming designers to find you the best lingerie, tested for quality material, support and fit without compromising on beautiful design.

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A whopping 80 percent of women in the UK are wearing the wrong size bra. We offer a free bra fitting service and advice with no obligation to buy. The right fitting lingerie will not only make you feel stunning but will give you a great silhouette, so make sure you aren't one of the 80 per cent.

We have lingerie for all shapes and sizes, ranging from 30 C-G and beyond and we specialise in lingerie in difficult to find smaller back sizes and larger cups. Our priority is making you look and feel fabulous.

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Debra & Sally x