When we started Mimi & You we knew that we wanted to give something back.
In 2016 we heard about Against Breast Cancer – a wonderful local London charity empowering women and fighting for a breast cancer vaccine.
It seems that everyone knows someone touched by breast cancer.
The charity encourages women to recycle their unloved bras to raise important funds for breast cancer research.
Each tonne of bras collected raises £700 – crucial funds for fighting the battle against cancer.
The unwanted bras also support small businesses in Africa and are donated to developing countries, keeping families out of poverty. This means your bra could end up in Togo, Ghana or Kenya, places where producing bras locally is extremely expensive.
As soon as we heard about the charity, we knew we wanted to get involved. We have installed a bra box in our shop, making it easy for you to pop in and give your old bras a new lease of life and make a real difference to women across the world.