Privacy policy

Mimi and You  is committed to safeguarding the privacy of our users while providing the highest possible quality of service. This privacy policy covers all of the personal data processing activities of the Mimi and You, including personal data collected and processed through our website at any communications between you and us and any services we provide you.

Information collected

We collect and process some or all of the following types of information:

1.  Details of your visit to the website gathered automatically by our visitor statistic gathering tools which includes demographic data and browsing patterns, content and resources you access on the website.  All information which is obtained in this way is used solely in aggregate form, and it is not possible for us to identify details about individual visitors to the site.

Information collected in this manner is used to:

  • Build up marketing profiles;

  • Understand the type of people interested in viewing our website;

  • Update customers on their orders;

  • Keep a record of customers' order history in order to provide a better customer service in store.​

2. Information that you provide by filling in forms, whether online or off-line as part of the registration process may include: name, phone number and email address. We may also ask you for information when you report a problem with the Website.

3. If you contact us, we may keep a record of that correspondence.

The provision of your name, phone number and email address is required for us to keep you updated with our latest special offers and to ensure we can contact you about any of the orders you place with us. 

We never share your data with third parties and your data is held in a secure database. 

Uses made of your personal information

Lawful basis for processing

We rely on your consent as the lawful basis on which we send you any marketing emails, these emails will only be relevant to you

We rely on “legitimate interest” where:

  • We collect and use  (in accordance with this policy only) your personal data in order to provide our services pursuant to an agreement with an organisation that has engaged you.

  • You have contacted us, we use and process your contact details to correspond with you to build a potential business relationship, including providing you with materials and information we feel may be of interest to you.

  • You have opted-out of receiving marketing materials from us, we use and process your contact details to ensure that we do not directly market to you where we receive your details from bought-in marketing lists.

Purposes of processing

We use information held about you in the following ways:​

  • To provide our services.

  • To notify you about changes to our service.

  • To ensure that content on the Website is presented in the most effective manner for you and for the device(s) you use to access and view the Website;

  • To provide you with information and offers that you request from Us or which We feel may interest you.


In addition to the above uses We may use your information to notify you about goods or services that may be of interest to you. Where We do this, We will contact you by electronic means (e-mail or SMS) only if you have consented to such communication.  If you do not want Us to use your data in this way please email: to unsubscribe.

Disclosure of your Information

We will not share your data with third parties. We will never sell, rent or lease your information (name, address, email, etc.) to any third party.


We take appropriate measures to ensure that any personal data are kept secure, including  security measures, to prevent personal data from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where We are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although We will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once We have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long we keep your personal data

We will hold your name, phone number and email address for 10 years.

We may store other personal information that you have provided us for as long as it is reasonably necessary taking into consideration our need to provide you with the services you have signed up to, to resolve any disputes, enforce our rights and/or respond to queries.

If you have any questions about our data retention policy please contact us at

Where we store your personal data

All information We hold about you is stored on a private secure database managed by Us. If you would like further information please contact Us at


We use a cookies on our site to help us improve the performance of our site. 

External web services

We use a number of external web services on the Mimi and You site, mostly to display content within our web pages. For example, to display images we often use Flickr; to display slideshows we sometimes use SlideShare; to show videos we use Vimeo and YouTube. This is not an exhaustive or complete list of the services we use, or might use in the future, when embedding content, but these are the most common. As with the social buttons we cannot prevent these sites, or external domains, from collecting information on your usage of this embedded content.

If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information e.g. number of views, plays, loads etc. If you follow a link to any of these websites, or any other third party websites to which we may provide a link via our website, please note that these websites have their own privacy policies and terms of use and that we do not accept any responsibility or liability for these policies and terms of use. Please check these policies before you submit any personal data to these websites.

Email tracking 

Some emails we send we put in tracking so that we can tell how much traffic those emails send to our site but we do not know who has clicked so the data is anonymous e.g. our newsletter. Some emails we can track, at an individual level, whether the user has opened and clicked on the email. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use the personal information (e.g. to re-email people who didn’t click the first time). If you want to be sure that none of your email activity is tracked, then you should opt out of Mimi and You emails by contacting us at


Email Communications

If at any stage you no longer wish to receive any emails from Mimi and You you can stop them coming by emailing us at with your name and email address and we will unsubscribe you from further communication. 

Your Rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • Access to your personal data and to certain other supplementary information that this Policy is already designed to address

  • Require Us to correct any mistakes in your information which We hold as soon as is reasonably practicable after you inform us

  • Require the erasure of personal data concerning you in certain situations

  • Receive the personal data concerning you which you have provided to Us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations

  • Object at any time to processing of personal data concerning you for direct marketing

  • Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

  • Object in certain other situations to our continued processing of your personal data

  • Otherwise restrict our processing of your personal data in certain circumstances

  • Claim compensation for damages caused by our breach of any data protection laws.


For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.


If you would like to exercise any of those rights, please:

  • Let Us have enough information to identify you (eg name, phone number and email address),

  • Let Us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill)

  • Let Us know the information to which your request relates.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.

Changes to this Privacy Policy

If we are going to use your personally identifiable information in a manner different from that stated at the time of collection we will make any changes to this Privacy Policy and post them to our site. It is up to you whether you then continue to use the site and our services following such changes. However, it is assumed that you accept such changes if you continue to use the site and any future services. If you do not accept such changes then you should stop using the Mimi and You website and services and contact us, should you wish to have any of your details removed.

  • Facebook Basic Black
  • Twitter Basic Black