The Mimi philosophy


Lingerie is a very personal thing, every woman should feel wonderful about themselves!

We founded Mimi & you in 2014 to empower the women of North West London. After many years of shopping, looking for lingerie had become a dreaded experience. We couldn’t find anywhere that offered us good customer service, based on our needs, or put in the time to create a fabulous shopping experience.


Our business model at Mimi & you only works if we give you the time and attention you need to feel great – it’s what keeps our customers coming back again and again. We know lingerie should do more than fit; it's the foundation for your clothes and should make you look and feel fantastic.

We have sourced the top brands and up and coming designers to find you the best lingerie, tested for quality material, support and fit without compromising on beautiful design.

A whopping 80 per cent of women in the UK are wearing the wrong size bra. We offer a free bra fitting service and advice with no obligation to buy. The right fitting lingerie will not only make you feel stunning but will give you a great silhouette, so make sure you aren't one of the 80 per cent.


We have lingerie for all shapes and sizes, ranging from 30 C-G and beyond and we specialise in lingerie in difficult to find smaller back sizes and larger cups. Our priority is making you look and feel fabulous.

Debra & Sally x

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